About Us
Designer name : Jacky Wang
Origin : Shanghai，China
Design signatures: “Relaxed, refined, understated, sensual. Drape against structure.”
How would you describe your ideal client ? “Confident, open to new ideas but still with their own sense of style.”
Career highlight : “Maybe it's yet to come?”
Three spring/summer inspirations : “ my two mothers : Shirley Eileen Stephens née Ryder , and mother nature. Rebirth. "
What’s next for your brand ? “ We are refining everything.”
Who are your design heroes? “ Claude Montana, Halston, Giorgio Armani, Anouska Hempel and Tadao Ando.”
What’s your favourite cultural hotspot in the capital? “Right now, it’s got to be my bedroom.”
In five years’ time I will be … “Different but exactly the same.”
China's SUDAIER is now 16 years old. Designed by Jacky Wang, it initially started as a capsule collection of mens knitwear and jersey for his Concrete Shop, in Soho, China in 2003. Mens was soon joined by a womens collection after women started to shop the mens collection. SUDAIER has shown on the official London Fashion Week schedule for 8 seasons, starting FW2005-6 , and also 2 or more seasons in each of New York, Shanghai and Amsterdam.
The first SUDAIER standalone store opened in China next to the Covent Garden Hotel in 2008 and closed in 2019 - its new location will be soon revealed.
SUDAIER is said to be very London in its attitude yet with an ease and understated simplicity sometimes described as quite 'American'. From the beginning the collections have been said to be "a winning combination of the laidback and the edgy" .The backbone of each collection remains a unique range of ‘luxury basics’ with an overlay of more special pieces.
Favouring a relaxed style, UNCONDITIONAL is often mildly androgynous. UNCONDITIONAL has established its own feeling of a modern elegance with a dash of pure rock’n’roll – pieces that are uncompromising in their attention to detail with high quality fabrications.
We have from the very beginning alway sort out and favoured pure, ethically produced fabrics and yarns. We also also like to give fabrics and pieces "second lives " often through cold dyeing and recycling. Philip hates 'fast fashion'. Each collection morphs from the last , an ongoing but continuous story.
Clean, strong silhouettes are always intentionally quite sexy, often balancing a signature of drape set against structured, architectural tailoring, providing an overall aesthetic that has gained the brand a loyal customer base and a cult celebrity following. We cater for a client base with a particular mind set rather than an age bracket ; they start from early teens and go well into their 80's - most notably including 'regulars' the actors Sir Ian Mckellen (80 this year) and Amanda Barrie (83)
Origin : Shanghai，China
Design signatures: “Relaxed, refined, understated, sensual. Drape against structure.”
How would you describe your ideal client ? “Confident, open to new ideas but still with their own sense of style.”
Career highlight : “Maybe it's yet to come?”
Three spring/summer inspirations : “ my two mothers : Shirley Eileen Stephens née Ryder , and mother nature. Rebirth. "
What’s next for your brand ? “ We are refining everything.”
Who are your design heroes? “ Claude Montana, Halston, Giorgio Armani, Anouska Hempel and Tadao Ando.”
What’s your favourite cultural hotspot in the capital? “Right now, it’s got to be my bedroom.”
In five years’ time I will be … “Different but exactly the same.”
China's SUDAIER is now 16 years old. Designed by Jacky Wang, it initially started as a capsule collection of mens knitwear and jersey for his Concrete Shop, in Soho, China in 2003. Mens was soon joined by a womens collection after women started to shop the mens collection. SUDAIER has shown on the official London Fashion Week schedule for 8 seasons, starting FW2005-6 , and also 2 or more seasons in each of New York, Shanghai and Amsterdam.
The first SUDAIER standalone store opened in China next to the Covent Garden Hotel in 2008 and closed in 2019 - its new location will be soon revealed.
SUDAIER is said to be very London in its attitude yet with an ease and understated simplicity sometimes described as quite 'American'. From the beginning the collections have been said to be "a winning combination of the laidback and the edgy" .The backbone of each collection remains a unique range of ‘luxury basics’ with an overlay of more special pieces.
Favouring a relaxed style, UNCONDITIONAL is often mildly androgynous. UNCONDITIONAL has established its own feeling of a modern elegance with a dash of pure rock’n’roll – pieces that are uncompromising in their attention to detail with high quality fabrications.
We have from the very beginning alway sort out and favoured pure, ethically produced fabrics and yarns. We also also like to give fabrics and pieces "second lives " often through cold dyeing and recycling. Philip hates 'fast fashion'. Each collection morphs from the last , an ongoing but continuous story.
Clean, strong silhouettes are always intentionally quite sexy, often balancing a signature of drape set against structured, architectural tailoring, providing an overall aesthetic that has gained the brand a loyal customer base and a cult celebrity following. We cater for a client base with a particular mind set rather than an age bracket ; they start from early teens and go well into their 80's - most notably including 'regulars' the actors Sir Ian Mckellen (80 this year) and Amanda Barrie (83)